28: Have a fair coffee in the morning

Coffee;  fair-trade; fair tradeMake your morning coffee Fairtrade as part of your New Year’s Resolution(:Possible).

Yesterday’s Simple Thing on chocolate gave us an insight on the pros and cons of buying Fairtrade goods. As much as we fully acknowledge the flaws in many of the Fairtrade projects, we do believe that it is worth supporting the initiative while they are learning from their mistakes and improving their methods.

Today we are highlighting some of the Fairtrade coffee brands as well as places where you can enjoy a cup with friends.

“By choosing Fairtrade coffee you ensure farmers get a fair price for their beans and an additional premium to invest on things like schools, reforestation and agricultural improvements.”

– The Fairtrade Foundation

I love that Fairtrade give us the opportunity to have a huge impact on people’s lives simply by purchasing delicious, versions of the food and drink we already want.

Fairtrade products have become more widely available than ever, here are our recommendations for all your coffee needs.

Cafes in london

Fairly Square is London’s first Fairtrade cafe and bar. During the day they serve lunch and hot and cold drinks including of course coffee. At night time you can get wine, beer, cocktails and nibbles.

Coffee Plant is a cafe and shop that sells Fairtrade coffee as well as tea, herbal teas and confectionary. You can also order coffee beans for home delivery.

coffee; fair-trade; Coffee Plant cafe; Nottinghill

“For us it was obvious: if the planet is to have a decent future, Fairtrade and organic products are the only way forward.” – Coffee Plant cafe in Notting Hill, London. (Photography – ‘An Insider’s Guide to Notting Hill’ by We Follow The Sun)

Tell us about Fairtrade cafes where you are!


In terms of stocking Fairtrade coffee, Starbucks and Pret a Manger are some of the largest purchasers of Fairtrade Coffee. At Starbucks 100% of their espresso coffee sold – both whole bean and espresso-based beverages (cappuccinos, lattes and espressos) – in the UK is Fairtrade. Pret a Manger’s entire range of coffee is Fairtrade certified.


Four of the major supermarkets – Marks and Spencer, Sainsbury’s, The Cooperative and Waitrose – have their own brands with a range of Fairtrade coffee with roast and ground beans. Tesco stocks a Fairtrade Guatemalan coffee. So whatever your nearest supermarket you should be able to easily find packaged coffee. Sainsbury’s and M&S cafes also serve Fairtrade coffee.


Percol have many Fairtrade and Rainforest Alliance coffees. All their coffees are ‘single estate’, meaning that all the beans for each coffee come from one place. This makes it easy to track the beans and you can feel confident that your coffee is 100% Fairtrade.

Cafe Direct Producers’ Foundation work with and buy directly from smallholder farmers and their organisations. They have two growers on the board of directors and 75% of the growers are also shareholders: “By working together in true partnership we do more, investing over 50% of our profits in growers to create a more sustainable future.”

AMT Coffee sells their coffee especially at train stations and airports for people ‘on the go’. They made the switch to Fairtrade coffee in 2004, as a result of popular customer demand. They were the first national company to ensure all their coffee and tea were Fairtrade. The company believes that producers should receive a fair price for their products.

Find out about many more Fairtrade coffee brands on the Fairtrade website.

Enjoy doing today’s Simple Thing number 28! Share your photos of you enjoying your Fairtrade coffee and don’t forget to use #NewYearsResolutionPossible so that we can all see them! Let us know where you get your Fairtrade coffee where you live, or which brands you are looking forward to trying.

Research and writing – Rebecca Vaal


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